Case Study
Revamping Lead Generation for a Nationwide Junk Removal Franchise in Texas
Introduction
Background of JUNK-IFY.COM®️
- Mission: Empower junk haulers globally with industry knowledge and advanced lead capturing services.
- Achievements: Assisted over 250 Junk Removal Companies since 2021 using the ‘Junk Removal Secrets’ Playbook.
Client Profile
- Client: Confidential Junk Removal Franchise
- Location: Texas
- Background: A prominent nationwide franchise with a strong team, achieving over $1.2 Million in Sales Revenue in 2022.
Client’s Challenges
The Confidential Junk Removal Franchise in Texas was grappling with inefficient lead generation, marked by:
- Excessive spending on lead generation, accounting for over 20% of their revenue.
- Extremely high cost per lead, with Google Ads campaigns costing up to $1,200 per lead.
- Challenges in working with the official marketing vendor, due to policy and access restrictions.
Our Involvement
JUNK-IFY.COM®️ collaborated with the franchise while they were still engaged with their official marketing vendor. Our role included:
- Conducting detailed analyses and multiple consultations.
- Identifying key areas for improvement in their Google Ads campaigns.
- Providing technical strategies for optimizing their digital marketing efforts.
Challenges with the Official Marketing Vendor
Despite restrictions in accessing the Google Ads account directly, JUNK-IFY.COM®️ managed to:
- Communicate effectively with the franchise to relay necessary changes to their vendor.
- Offer comprehensive technical strategies within the confines of existing policy and access limitations.
Solutions and Implementation
Our strategic approach involved:
- Advising to pause a costly branding campaign.
- Implementing Target CPA for enhanced cost control.
- Optimizing campaigns, including asset addition and ad copy refinement.
- Monitoring and adjusting keywords for improved performance.
Results
- Achieved a reduction in cost per lead by over 50%, from $50 to under $23.
- Decreased marketing spending to below 10% of revenue.
- Facilitated a sales revenue increase to over $1.7 Million in less than two years.
- Added an impressive half a million dollars in revenue within 24 months.
Client Testimonial
- Client Quote: “JUNK-IFY helped us with our campaign, improving our numbers, and now we are getting better results at lower costs.”
