Introduction

Background of JUNK-IFY.COM®️

• Mission: Empower junk haulers globally with industry knowledge and advanced lead capturing services.
• Achievements: Assisted over 250 Junk Removal Companies since 2021 using the ‘Junk Removal Secrets’ Playbook.

Client Profile

• Client: Confidential Junk Removal Franchise
• Location: Texas
• Background: A prominent nationwide franchise with a strong team, achieving over $1.2 Million in Sales Revenue in 2022.

Client’s Challenges

The Confidential Junk Removal Franchise in Texas was grappling with inefficient lead generation, marked by:

• Excessive spending on lead generation, accounting for over 20% of their revenue.
• Extremely high cost per lead, with Google Ads campaigns costing up to $1,200 per lead.
• Challenges in working with the official marketing vendor, due to policy and access restrictions.

Our Involvement

JUNK-IFY.COM®️ collaborated with the franchise while they were still engaged with their official marketing vendor. Our role included:

• Conducting detailed analyses and multiple consultations.
• Identifying key areas for improvement in their Google Ads campaigns.
• Providing technical strategies for optimizing their digital marketing efforts.

Challenges with the Official Marketing Vendor

Despite restrictions in accessing the Google Ads account directly, JUNK-IFY.COM®️ managed to:

• Communicate effectively with the franchise to relay necessary changes to their vendor.
• Offer comprehensive technical strategies within the confines of existing policy and access limitations.

Solutions and Implementation

Our strategic approach involved:

• Advising to pause a costly branding campaign.
• Implementing Target CPA for enhanced cost control.
• Optimizing campaigns, including asset addition and ad copy refinement.
• Monitoring and adjusting keywords for improved performance.

Results

• Achieved a reduction in cost per lead by over 50%, from $50 to under $23.
• Decreased marketing spending to below 10% of revenue.
• Facilitated a sales revenue increase to over $1.7 Million in less than two years.
• Added an impressive half a million dollars in revenue within 24 months.

Client Testimonial

• Client Quote: “JUNK-IFY helped us with our campaign, improving our numbers, and now we are getting better results at lower costs.”