Conversion rate Optimization (CRO) is important for any business, especially junk removal websites or funnel sites. It’s the percentage of visitors to your site who take the desired action, like scheduling a junk removal service or Requesting a Quote.
“While a 100% conversion rate might sound like the goal, it’s not a realistic expectation.”
I know It sucks! But that’s true, It’s almost impossible to have a 100% Traffic Conversion!
Hopefully, you realize that’s like the expression reaching for the moon. You don’t literally mean to reach for the moon, your arms are too short. Unfortunately, many people do take it too literally, and it sends them in too granular a direction for too long.
Sometimes it might be better for your junk removal company if you go back to the drawing board for that page you’ve been working on, or maybe turn your focus to another step in the sales process.
I do this a lot with my clients because our goal is to put their time and money where it’s going to give them the best return on their investment.
Instead of aiming for the impossible, focus on making small improvements to your sales process. For example, if your junk removal website has a conversion rate of 1-2%, that means 98% of visitors are not scheduling a service.
You don’t have to spend more money on advertising to improve your conversion rate.
You can make tweaks to your website or sales process to increase it to 3-4%. This small increase can lead to big profits without having to increase your advertising budget.
These are 9 Tips I have implemented to boost leads conversion:
- Make the desired action clear: Make it easy for visitors to understand what they need to do to schedule a junk removal service. Use clear calls-to-action (CTA) and place them prominently on the page.
“Quick question for you – when you’re browsing websites on your phone, which finger do you use to click buttons? If you’re like most people, it’s probably your thumb. So, why not make things easier for yourself and place your calls to action close to that “golden clickable area”? It just makes sense, doesn’t it?”
- Streamline the booking process: Reduce the number of steps required to schedule a service. The simpler the process, the more likely visitors are to complete it. The Less Friction The Better.
- Optimize your website for mobile devices: With more and more people using smartphones and tablets to access the internet, it’s important that your website is optimized for mobile devices. Make sure your website is responsive, loads quickly, and is easy to navigate on smaller screens.
- Use social proof: Testimonials and reviews from happy customers can help build trust and increase conversions. Display these prominently on your website and encourage customers to leave reviews after their service.
- Conduct A/B testing: Experiment with different elements on your website to see which ones have the greatest impact on conversions. This can include things like headlines, images, and the placement of your CTA.
- Speed up your website: A slow-loading website can be a major turn-off for visitors. Use tools like GTmetrix and Google PageSpeed Insights to measure your website’s load times and make any necessary optimizations.
- Make sure your website is easy to navigate: Visitors should be able to find what they’re looking for on your website quickly and easily. Use clear and descriptive headings and make sure your pages are organized logically. (High Curiosity Copywriting for Headlines works AMAZING).
- Offer special promotions: Give visitors an extra incentive to schedule a junk removal service. Offer special promotions for new customers, for example.
- Measure and track your results: Regularly track your conversion rate and make changes as necessary. Use tools like Google Analytics to monitor your website’s performance and make data-driven decisions about how to optimize your CRO.
“Improvement begins with measurement. What can’t be measured can’t be improved”.
Remember, conversion rates don’t always directly impact your bottom line, but making improvements can lead to more money in the end. So, don’t be discouraged if your conversion rate isn’t at 100%. Focus on making improvements and watch your profits grow.
